Addresses and barcodes cannot be read by the automation equipment if printed on a dark or black background. #2 – Black/Dark Colored Background – Mailpieces must meet contrast and reflectance standards as outlined in the Domestic Mail Manual (DMM). Their hours of operation are Monday-Friday from 7:00 am to 5:00 pm Central Standard Time. You might consider reaching out to a USPS MDA Mailpiece Design Analyst through the MDA Support Center by dialing 85, or by sending a request via email to This group of experts is dedicated to giving you direct and timely feedback. #1 – Not Meeting Minimum and Maximum Mailing Dimensions – If you ever find yourself questioning whether a mailpiece you’re designing or have produced meets a certain USPS processing category, its best to share a sample with a postal expert to confirm. So, without further ado, below is list of the Top 10 Direct Mail Mistakes. Luckily for us, many of these errors can be easily avoided with the proper foresight and upfront planning. ![]() ![]() Well, the USPS PCC (Postal Customer Council) had a great idea and pulled together a cheat sheet of where things most often go wrong when designing and producing mailpieces. Or even more disappointing, you’ve actually printed, imaged, and inserted a direct mail campaign, only to find out the that the postal clerk called out a violation that will require additional postage monies to mail. Unlike Leocrespo, I have had no issue whatsoever with Mailchimp - all assets are exported and the newsletter looks identical on Mail Designer and Mailchimp.Have you ever spent hours of time orchestrating a marketing campaign only to find out in the final stretches that one of the brilliant creative concepts doesn’t meet the USPS requirements around mail piece design? I expect better from a company that charges premium prices for their software. I've been extremely disappointed that on the two occasions I've had need to contact support, no assistance was forthcoming. Lodging a support request apparently fell on deaf ears - but I was pleased that they nailed the bug in the first update.Īs with Mail Designer, it's taken a little time and several updates to get Pro working smoothly.ĭo I think it's worth the price I paid to upgrade from MD? I took the plunge anyway and upgraded for the responsive desktop and mobile formatting feature - and got deja vu, mainly in the form of bugs - including a pretty major formatting bug. When Pro was released I found it incredibly annoying that no upgrade pricing was offered for owners of Mail Designer. A couple of years down the track, most of the anomalies were addressed and the software was working well for me. I bought Mail Designer when it was first released and though frustrating at first, stuck with it and worked around the bugs, limitations and quirks. Right now I'd rather use online tools like Campaign Monitor and edit the code in Dreamweaver for now. In the end this is the only html email app that I have found that is works at all, so if they improve the app I may go back to using it. I will say that customer service is excellent. Why would you want to use a html editor you ask? There are just some things that you have to do in an editor that this app will not do. This makes editing in an html editing app or even a text editor impossible. One of my biggest beefs is that it doesn’t use standard html formatting, in that when you use images in the app, the code renames it in to a very long sequence of numbers and letters rather than keeping the original name. This app needs to be more like InDesign or Quark in that it gives the users better control over aspects of the design. I just want to enter a number into a box and be done. ![]() Everything is click and drag and that, quite frankly, becomes a drag at some point. For a professional there are no precise controls. Its not a *bad* app, just not very good yet. Unfortunately Mail Designer isn't quite up to the task yet. I left this review for the regular version of this app as well, they are essentially the same save for some templates of resources.
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